New NFL season drives September revenue growth in New Jersey

New Jersey gaming revenue grew 20% year-on-year to $281.7m for September, aided by “explosive growth in sports wagering.”

Based on filings from the state’s Division of Gaming Enforcement, casino win rose 8% to $232m and internet gaming grew 26% to $25.8m.

Total gaming revenue also increased in the year-to-date category, with $2.15bn generated so far in 2018, a 5% increase on this point last year; year-to-date casino win rose 2% to $1.89bn, with internet gaming win growing 17.6% to $216m.

Sports betting revenue for September totalled $23.9m, taking the year-to-date figure for New Jersey to $40.4m. In total, $183.9m was wagered on sports, raising the year-to-date tally to $336.6m.

A large factor was the start of the NFL season, with New Jersey casinos and sportsbooks making the largest amount of revenue on football ($9.6m), compared to a loss of $69,363 on basketball.

The biggest win percentage (14%) came in the parlay category, compared to the 10% won on football. New Jersey saw a grand total of $23m in tax revenue generated from September’s gambling activities.

DGEt Director David Rebuck said: “Driven by the explosive growth in sports wagering and continuing improvements in internet gaming and brick-and-mortar casino win results, the gaming industry produced another month of superb revenue increases.

“The revenue results point to a strong finish for New Jersey’s gaming industry in 2018.”

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